MKT (Marketing)

 

MKT 2143 Principles of Marketing

Three hours

A study of the marketing process for identifying a need and selecting target markets; developing a product to satisfy the need; and the distribution, promotion, and pricing of the product.  Prerequisite: ECN 2003 or 2113.

Offered spring semester

 

MKT 3133 Retailing 

Three hours

Exposure to the many facets of retailing with a focus on contemporary concepts. Topics include marketing structures, environmental analysis, financial strategies, merchandising, pricing, promotion, distribution, personnel issues, electronic retailing business models, and effective e-commerce retailing strategies. Prerequisite: MKT 2143.

Offered fall semester (odd-numbered years)

 

MKT 3153 International Marketing

Three hours

Study of the marketing process from a global perspective with emphasis on developing, promoting, and pricing products in emerging markets. Meets the Global Studies requirement of the Core Curriculum. (Same as INT 3153). Prerequisite: ECN 2003 or 2113.

Offered spring semester

 

MKT 3163 Consumer Behavior

Three hours

A study of the buying patterns, decision-making, motivation, and behavior of the consumer. Students analyze the psychological, social, and economic influences on consumption. Prerequisite: MKT 2143.

Offered fall semester (even-numbered years)

 

MKT 4113 Marketing Research

Three hours

Applied study of marketing research using projects supplied by firms. Includes role and methods of marketing research as a means to enhance the marketing strategies and decisions of the modern business organization. Theory and application of such topics as problem identification, research design, survey development, data analysis, and report presentations are covered. Client interaction is emphasized. Prerequisites: BUS 2193 and MKT 2143.

Offered fall semester

 

MKT 4131, 4132, 4133 Selected Topics

One to three hours

A course offering students opportunities to study subjects of special interest. May be offered on a group basis in a classroom setting or as independent study under faculty supervision. Prerequisites: junior standing and consent of instructor.

Offered upon sufficient request

 

MKT 4173 Marketing Strategies

Three hours

A capstone marketing course designed to integrate the student's knowledge of marketing through case analysis and practical application of marketing tools. Students design a marketing strategy for a community organization or business enterprise. Prerequisites: MKT 2143 and MKT 4113.

Offered spring semester