Munce Endowed Scholarship

Type: Endowed

Donor: Robert and Martha Munce

Established: 2006

Through the great love, perseverance, and personal interest of the JBU staff, teachers, and the generosity of many donors, Martha Ettinger worked her way through four years of college.  She graduated from John Brown University in 1963.  Previously, while in high school, Martha dedicated herself to foreign missions.  She was later introduced to Africa Inland Mission (AIM International) through a missionary kid at JBU.  After teaching school in her hometown of St. Louis for two years, she enrolled at Moody Bible Institute for a year of further Bible study.  In October 1966, she relocated to Kenya where she was assigned and accepted a position in Kesho’s literature department.

In 1972, Martha married Bob Munce.  They distributed Christian literature from Kenya through eight or ten Christian bookstores throughout East Africa. They understood that their calling was not just to a place or a career, but to God, through going or giving towards missions.  They returned to the United States in 1978 after serving in Africa for 20 years collectively.  Once in the U.S., Bob established Munce Publications.  He sold books and Bibles to English speaking countries, as well as becoming an agent for his grandmother’s (Grace Livingston Hill) book copyrights.  Bob continued traveling to third world countries selling Christian books once a year.  In 1991, Munce Marketing group was created to create catalogs of Christian products for American bookstores.  This business progressed to provide Christian bookstores with marketing tools, a trade show, and other services.  From 22 initial stores, the company grew to over 600 stores in the U.S. and Canada that now use the catalogs and other services.  In September 2005, the on-line magazine “MTL” (More to Life) for Christian women was launched.  It focuses on Christian authors, musicians, and other media personalities.