Marketing Director - Soderquist Center

 

Position summary

 

Responsible for developing, executing, and managing internal and external marketing efforts that promote the Center’s brand, programs, sales, and product development.

 

Role Qualifications

 

  • Ability to generate good will and represent the Center with internal and external “customers”; honest; servant–leader attitude.
  • Commitment to excellence and personal growth spiritually and professionally.
  • Demonstrates confidence, poise and professionalism and must be an independent communicator of Center’s goals and mission, as well as relaying thoughts and view of the leadership team and Founding Executive.
  • Commitment to the Articles of Faith, Mission, and Objectives of the University; and desires to be a role model by demonstrating an active Christian faith in personal example and in work related responsibilities.

 

Position Responsibilities 

 

  • Works collaboratively with the strategic leadership team to create and support initiatives to achieve the Center’s mission and vision.
  • Develops, executes, and oversees the implementation of Marketing Strategy (including campaigns, events, digital marketing, and PR).  Monitors performance of marketing initiatives and adjusts plans accordingly,
  • Conducts market research (focus groups, surveys, competitive analysis) and identifies areas of focus
  • Develops effective communications messaging across multiple-channels to create market awareness of our programs and brand to attract and develop customer relationships.
  • Creates a system of reports / communications from the marketing team to the sales team. Frequently asks for feedback from the sales and marketing team.
  • Develops alliance relationships with key suppliers in marketing and communication areas.
  • Manages and has accountability for annual marketing budget and team.

Essential Skills and Experience

 

  • Twelve or more years of marketing/communications experience preferred.
  • Demonstrated skills, knowledge, and experience in design and execution of marketing activities with an orientation to results.
  • Developed skill in critical and strategic thinking/decision-making.
  • Strong creative, analytical, and organizational skills.
  • Experienced business acumen to understand customers’ needs and connection to Center programming.
  • Excellent oral and written communication skills.  Strong creative skills.
  • Ability to prioritize workload and allocate resources/time accordingly.
  • Ability to build strong relationships with team members, business leaders, and external suppliers.

 

Education

 

  •  Bachelor’s degree in marketing or related field.  MBA preferred.

 

Reporting to this position

 

  •  Communications Manager, Web/Graphics Designer, Soderquist Fellow(s), under-graduate intern(s).

 

Physical demands and work environment

 

  • Physical demands: While performing the duties of this job, the employee is regularly required to walk; stand; sit; use hands; reach with hands and arms; balance; stoop; talk and hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
  • Work environment: The noise level in the work environment is usually minimal.

 

About JBU

Information describing the university is available on-line.

 

Apply

Please complete the application then email it along with your resume and cover letter to jobs@jbu.edu. Only complete materials will be reviewed. Applicants selected for an interview will be contacted by the university.

Contact Information:
Office of Human Resources
John Brown University
2000 West University Street
Siloam Springs, AR 72761
Phone: 479.524.7223
e-mail: jobs@jbu.edu