The multi-context emphasis provides students with the opportunity to become excellent communicators who can speak, write and use media in a highly effective manner. Outstanding communication skills prepare students to work in a wide variety of contexts such as business, media, ministry and non-profit organizations. Generalists choose courses from at least three of the other department emphases (in consultation with an adviser) to build a program that best suits their goals in the communication field. Communication majors also choose department co-curricular activities according to their interests.