JBU Student Marketing Team Finalist for Effie Award
SILOAM SPRINGS, Ark. (May 2, 2013) - A student strategic marketing team from John Brown University has been selected as one of the top three finalists for the 2013 MINI USA and Effie Collegiate Brand Challenge. As a finalist, the team has been invited to the MINI USA’s headquarters in New Jersey to present its marketing strategies to the MINI USA marketing team and executives on May 10.
“A few years ago, Effie Worldwide started a collegiate division of the Effie Awards so that undergraduate college students could think like marketing professionals and help a national brand deal with a marketing challenge,” said Dr. Mandy Moore, assistant professor for the College of Business. “This is the first year that a JBU team has submitted an entry, and we are thrilled to have been selected among the top three finalists.”
The campaign “MINI: What You’ve Been Looking For,” was created by students Emily Anderson, Jake Broce, Chase Skelton and Jacob Moore. The competition requires students to create a marketing strategy that focuses on increasing sales and overall brand awareness via social media platform engagement among the targeted market.
The Effie Awards are among the most prestigious marketing awards for advertising companies. The awards were founded in 1968 by the American Marketing Association, New York Chapter, as an awards program to recognize the most effective advertising efforts in the United States each year. The Collegiate Effie Brand Challenge began in 2011 and offers undergraduate and graduate students the opportunity to develop campaigns for national brands.
John Brown University is a private Christian university, ranked No. 2 overall and No. 1 Best Value among Southern regional colleges by U.S. News & World Report and listed as one of America’s Best Colleges by Forbes. JBU enrolls more than 2,200 students from 40 states and 39 countries in its traditional undergraduate, graduate, degree completion and concurrent education programs. JBU is a member of the Council for Christian Colleges and Universities and a founding member of the Evangelical Council for Financial Accountability.