SIFE Hosts 16th Annual World Trade Expo

Siloam Springs, Ark. (November 14, 2006) — The Northwest Arkansas Mall will buzz with enthusiasm from middle school entrepreneurs at the World Trade Expo on Friday, Nov. 17. This year, with the help of John Brown University’s Students in Free Enterprise (SIFE), these young minds are applying the basic principles of business, marketing, and ethics that they learned during the semester at the expo.

Middle school students from Northwest Arkansas will set up booths and sell their wares on Friday, from 10 a.m. to 3 p.m. An awards ceremony will follow at 4 p.m. Students attended seminars throughout the semester at JBU where they learned basic business principles and how to create a business plan for a new product. Over 100 teams submitted business plans to JBU’s SIFE team and the top 25 business plans were selected to develop their product and compete in the Expo.

This year, SIFE has changed the World Trade Expo by adding a new public service announcement (PSA) contest. The contest is made possible through a grant from Wal-Mart that SIFE received earlier in the semester to create a program that would help teach students about ethical leadership.

Students who enter the contest have until Nov. 30 to submit their video PSAs on ethical courage. Videotaping of the PSAs will take place Friday at the expo. The top PSAs will receive an award in early December.

John Brown University is a private Christian university, ranked sixth by U.S. News & World Report in the Southern Region. JBU enrolls more than 2,000 students from 40 states and 45 countries. JBU is a member of Arkansas’ Independent Colleges & Universities and the Council for Christian Colleges & Universities.