SPANISH CD-ROM TO BE USED TO RECRUIT LATIN AMERICAN STUDENTS
Siloam Springs, Ark (March 10, 1998) — An all-Spanish CD-ROM will soon be used to recruit Latin American students for John Brown University.
JBU's international department is utilizing current students to complete the project by the end of March. The CD-ROM will be used to better inform Spanish-speaking prospective students about the university. It features a virtual reality tour that will include panoramas of the campus based on QuickTime VR technology, video clips featuring interviews with Latin American students and JBU staff, and general information about the university.
"The CD-ROM will be used as a promotional tool to present John Brown University to new families," said Ron Johnson, Walton international scholarship director.
The new Spanish CD-ROM is modeled after JBU's English edition which was unveiled last year, and will serve as a welcome change from the all-English video tape that international recruiters have been using for the past six years.
Although most prospective students know some English, many of their families do not. The Spanish CD-ROM will be able to communicate information to JBU to the families who are not fluent in English, said Don Crandall, vice president of enrollment.
Eighteen percent of JBU's traditional full-time students are international students. Crandall said that a high number of international students is beneficial for the school.
"There are real advantages to being a global, international community," he said. "It adds a flavor to this campus and a flavor to this community. Many JBU students have not been exposed to the cultural diversity found on this campus."