GLOBAL MARKETING SEMINAR TO BE HELD AT JBU MARCH 27

Siloam Springs, Ark (March 17, 1998) — The Global Marketing Seminar, a forum featuring information on the prerequisites and benefits of global marketing, will be held from 1-5 p.m. on Friday, March 27, in JBU's Walton Lifetime Health Complex.

The event, sponsored by Global Marketing Support Services (GMSS), the Arkansas Economic Development Commission (AEDC), and the JBU Students in Free Enterprise (SIFE), will focus on the marketing opportunities in Central America.

The seminar will feature speakers from a variety of organizations, including:

Angie Davis of GMSS, a service of the University of Arkansas created to assist in economic development of the region through global business expansion. The service helps the private sector to compete effectively in international trade and investment. Sandy Hamilton, the director of international sales and marketing for White River Hardwoods-Woodworks, Inc. of Fayetteville. He will give a testimony of the company's success in Central America. Guillermo Quijano, the vice president of UNESA group, a company in Panama that builds residential housing developments. UNESA has created the PANEXPORT free processing zone, allowing companies to rent a facility from them and bring raw materials into Panama tax and duty free. Nancy Mitchell, a trade specialist and Central and South America liaison for the AEDC. She will discuss the services available to Arkansas firms interested in international trade. Eric Rivera, a representative from Wal-Mart. Orlando Ayerdi, a JBU student from Guatemala and member of SIFE. He will give a market analysis on El Salvador and Guatemala.

The cost for seminar materials is $25 and the deadline to register is Tuesday, March 24. Call (524-7170), fax (524-7278), or e-mail JBU SIFE (jbusife@acc.jbu.edu) for additional information.