NEARLY 1 OUT OF 10 OF NW ARKANSAS LISTENERS TUNE IN TO KLRC
Siloam Springs, Ark (February 19, 1998) — KLRC, a non-commercial student-run radio station on the John Brown University campus, experienced its highest ratings ever, according to Fall 1997 Arbitron ratings released last week.
The ratings show KLRC attracting an average of 24,300 listeners a week, up from the 18,700 they enjoyed in the Spring of 1997. KLRC's metro cumulative rating of 9.4 (meaning that 9.4 percent of the Benton and Washington county population listen to the station) is the highest that the station has ever experienced. Christian stations nationwide average a 2.0 rating.
Out of the 23 stations in the region, "The Light of Northwest Arkansas" ranks No. 11. KLRC also ranks sixth in the region among women ages 25-44 with a cumulative rating of 16.2 (meaning that 16.2 percent of the 25-44 year-old women in Benton and Washington county tune in to the station). Last fall, it was recognized as the No. 21 contemporary Christian station in the nation by Religion and Media Quarterly.
"This is wonderful," said Sean Sawatzky, KLRC program director. "It's just one more indicator that we really are meeting needs with our programming. I think KLRC has become a part of the lifestyle of our listeners."
KLRC is a listener supported radio ministry of the broadcasting program at John Brown University. The station features a mix of contemporary Christian music and teaching programs, and is located at FM 101.1.
You can also access the KLRC web-site at www.klrc.com